Game-based e-retailing in GOLEM agent environments

We present a prototype multi-agent system whose goal is to support a 3D application for e-retailing. The prototype demonstrates how the use of agent environments can be amongst the most promising and flexible approaches to engineer e-retailing applications. We illustrate this point by showing how the agent environment GOLEM supports social interactions and how it combines them with semantic web technologies to develop the e-retailing application. We also describe the features of GOLEM that allow a user to engage in e-retailing activities in order to explore the virtual social environment by searching and dynamically discovering new agents, products and services.